Ashraya Estate · by Vibez

Beyond luxury lies legacy.

The House of Estate Living

India's first hospitality-led estate community, set in the misty coffee plantations of Coorg, where architecture, culture, nature and hospitality converge into homes worthy of becoming family legacies.

Request an Invitation → Discover Estate Living

The Vision

A landmark where hospitality drives real-estate value

Ashraya is a premium, hospitality-led development spanning 120 acres, with 45 acres in Phase 1. It brings together a five-star resort, branded villas and investor estate plots into a single, self-reinforcing ecosystem, engineered for multiple revenue streams and long-term appreciation.

The Masterplan

120
Acres Total

10 acres · Luxury Resort

The 60-key, five-star managed anchor asset.

~25 acres · Branded Villas

DC-converted, operator-managed villa estates.

10 acres · Estate Plots

Investor-owned land within the estate, the capital engine.

75 acres · Future Phases

Held in reserve, the estate's runway for growth.

Phase 1 comprises 45 of 120 acres. Within-phase allocations are indicative and subject to final planning.

Who Ashraya Is For

Designed for a discerning few

The Legacy Builder

Business owners and entrepreneurs seeking a timeless family estate to pass on.

The Global Indian

NRIs seeking a meaningful home in India, connected to heritage and nature.

The Wellness Seeker

Professionals looking for balance through nature, privacy and hospitality.

The Design Connoisseur

Buyers who value architecture, craftsmanship and artful living.

A New Category

A life you inherit, not an address you buy

India has every kind of luxury - apartments, villas, resorts, farmhouses. It has never had Estate Living: a managed, hospitality-led estate where land, service and community compound into something you pass on.

New Luxury

How you live

  • Experiences, service & belonging
  • Nature, wellness & privacy by design
  • Professionally managed, effortless ownership
  • A community of like-minded families
Old Luxury

What you own

  • Square footage & an address
  • Assets that sit idle between visits
  • Upkeep left entirely to the owner
  • Isolated, disconnected second homes

The Five Pillars

Five forces that define the estate

Aerial of the estate in forest
I

Estate

120 acres in Coorg where nature is the defining feature, not landscaping.

Resort corridor interior
II

Hospitality

Every arrival and stay crafted with the warmth of a five-star retreat.

Luxury villa exterior
III

Architecture

Rooted in Malnad and Kodava traditions, interpreted for contemporary living.

Dense coffee-plantation canopy
IV

Nature

Plantations, forests and biodiversity protected as part of daily life.

Coffee and journal still life
V

Culture

Coffee ceremonies, cuisine, storytelling and craft - a living destination.

Ways to Own

Three ways to hold the estate

From an income-generating anchor to the land beneath it - choose how you belong to Ashraya.

Luxury resort villa at dusk with an infinity pool, palms and warm interior light The Anchor Asset

Luxury Resort

A 60-key resort managed by a reputed five-star operator, the beating heart that drives hospitality income and elevates every asset around it.

  • 60 Keys
  • 10 Acres
  • 5-Star Managed
Hospitality income & value driverOperated, not sold
Multi-level stone-and-wood luxury villa with a pool and terraces at dusk Branded Residences

Branded Villas

Fully DC-converted villa plots of 5,000–5,500 sq.ft, managed by the five-star operator. Enjoy self-use, join the rental pool, and live with full resort services.

  • 5,000–5,500 sq.ft
  • DC Converted
  • Rental Pool
from ₹3,000 / sq.ftLaunch pricing
Aerial view of untouched dense green coffee-plantation canopy By Invitation

Estate Plots

Investor-owned land within Phase 1, held under Vibez One LLP and offered directly to a limited circle, with a registered LLP stake and an assured exit.

  • 10 Acres
  • LLP Ownership
  • Assured Exit
from ₹900 / sq.ftInvestor entry

A Life, Curated

Hospitality is not a service here, it's the rhythm of the day

A symmetrical palm-lined avenue leading toward the estate
The Arrival
Infinity pool at golden hour beside a modern pavilion
Golden Hour
Luxury lounge interior with marble and full-height windows onto greenery
The Lounge
Sunlight streaming through backlit palm fronds
Forest Bathing
Grand resort corridor with planters opening to a garden
The Estate House
A couple watching a golden sunset through the palms
Legacy
Infinity pool overlooking the valley at dusk with loungers
Still Waters
A vivid sunset sky over the pool and forest horizon
Coorg Skies

The Investment Story

Why the value compounds

Estate Plots open with a floor written into the deed, not a projection. Enter the land at launch, and exit with an assured minimum after a three-year lock-in.

You invest today
₹5 Cr
at ₹900 / sq.ft
→
You exit with
₹9.17 Cr
assured, at ₹1,650 / sq.ft

A guaranteed gain of ₹4.17 crores, an assured 83% in 3 years. And the floor isn't the ceiling: you keep 60% of every rupee earned above it.

Category creator

A first-mover in Estate Living commands a premium no villa project can match.

Scarcity by design

Only 10 acres of estate plots are released, constrained supply against rising demand.

Recurring hospitality

The five-star resort adds an income engine beyond one-time home sales.

LLP ownership

Become a registered Vibez One LLP partner with formal title - a stake, not a receipt.

Model 01

Capital Raise & Equity

  • ◆Proportionate equity allotted to investment and plot ownership.
  • ◆Investors become registered LLP partners with formal ownership rights.
  • ◆Exit route: plots sold at market price, profit shared with partners.
Model 02

Own the Land & Assured Exit

  • ◆3-year lock-in from the date of investment.
  • ◆Assured minimum exit at ₹1,650 / sq.ft (from ₹900).
  • ◆60% of profits above the floor flow back to investors.
  • ◆At exit, retain up to 10% of your land to ride further appreciation.

By Invitation · Limited Allocation

Request a private estate briefing

The Estate Plots are offered by invitation to a limited circle. Request the confidential brief for the full masterplan, the LLP ownership structure and the assured-exit model.

  • ◆ The complete masterplan and product mix
  • ◆ Launch pricing, LLP structure and the assured-exit terms
  • ◆ A private site experience in the Coorg coffee country

Confirm your interest

A senior partner will follow up for a personalised briefing.

By invitation · Strictly confidential · No obligation

Confirm your interest

A senior partner will follow up for a personalised briefing.

By invitation · Strictly confidential · No obligation
Request received. A partner will reach out shortly. Thank you.